A measured growth practice by Adelante DigitalVisibility and message
Local search presence, buyer intent, service positioning, competitive clarity, reviews, media, and whether the business looks credible before contact.
Proof Gap Audit • Roanoke, Virginia
Find where trust and revenue fall out of the system.
We inspect the full path from discovery to sale: what buyers see, what convinces them, how inquiries are handled, and what your reporting can actually prove.
$2.5–4kNormal fixed-fee range
10–15Business days
90 daysPrioritized correction plan
1 mapFrom first source to outcome
What we inspect
One audit. The entire customer path.
Marketing problems rarely stay in one channel. A strong campaign can still fail if the offer is vague, proof is thin, the form loses source data, or nobody owns the follow-up.
Conversion and proof
Website and landing-page paths, calls, forms, bookings, customer evidence, friction, and whether the page answers the questions behind the click.
Follow-up and measurement
Source capture, CRM routing, response speed, ownership, pipeline stages, outcome recording, GA4, GTM, ad platforms, and offline conversion integrity.
What you receive
A decision document, not an activity report.
- An evidence register separating verified facts from assumptions
- An annotated map of discovery, conversion, follow-up, and revenue stages
- Tracking and lead-path test results
- A defensible leakage estimate where the data supports one
- A prioritized 90-day correction plan
- A bounded implementation scope with dependencies and ownership
You should know what is broken, what it costs, and what deserves to be fixed first.
The process
Built for owners who need answers without another quarter of discovery.
Intake and access
We define the commercial question, confirm the systems in scope, and collect read-only access where possible.
Evidence collection
We review public visibility, pages, campaigns, calls, forms, CRM handling, and current reporting. We test real paths without disturbing live operations.
Gap analysis
We separate message gaps, operational leaks, tracking failures, and missing evidence. Each finding gets a business consequence and confidence level.
Readout and plan
You receive the map, findings, priorities, and a working session to decide what happens next.
Good fit
Established service businesses with real demand
You already receive leads or spend on marketing. Customer value can support careful acquisition. Someone owns sales response, and the team is willing to record meaningful outcomes.
Poor fit
A shortcut around offer or operating problems
The audit is not a low-cost website quote, a promise of instant rankings, or a replacement for answering leads. It will surface those constraints plainly.
Common questions
Before you apply
How long does a Proof Gap Audit take?
Most audits take 10 to 15 business days after access and intake are complete.
Is the audit a sales proposal?
No. It is a paid diagnostic with an evidence register, test results, a funnel map, and a prioritized 90-day correction plan.
Do we need to use Era of Proof for implementation?
No. The findings are structured so your team or another qualified partner can use them.
Start with the question you cannot answer
Where does qualified business actually come from?
Apply with the part of the customer path that feels least clear. We will tell you whether the audit is the right next step.